When you are practicing chipping, please keep this in mind. You should break your practice into two categories. The first would be mechanics. When you are working on mechanics you should not be chipping to a target. Just make sure you are hitting it solid and crisp.
The second phase of practice should be working on touch and feel. This is where I see people practicing poorly. If you are standing along side the green with a pile of balls and chip ball after ball to the same target, you are doing nothing to work on your feel. This would be the equivalent of a hitter in baseball only taking batting practice from a tee instead of live pitching.
When you are practicing to improve feel, be sure never to hit the same chip shot twice in a row. Chip to different targets, chip from different lies, use different clubs. When you play golf your chips shots will always be unique.
Practice like you play. Dedicate the proper amount of time to putting and chipping. When working on the short game, don't fool yourself into thinking you have great touch because you can dial in feel after hitting the same chip a few times.
